Use cases
Two situations, worked through the service.
The service is one thing: products read against your product line's criteria, with the sources kept. Vendors bring it in the shape of a situation. These are the two we are asked about most, worked through step by step.
Scenarios are illustrative composites. Delivered records always carry their sources.
An APAC semiconductor vendor is entering Europe.
Strong at home. In Europe: one distributor, no local field application engineer, a catalogue European engineers rarely find, and a market seen only when a quote request arrives. The question is not which companies to call. It is which products in Europe your part could go into, and where the incumbent can be displaced.
The regional map is built for this question, and it starts with a screen.
- One product line, one European application class: servo drives, on-board chargers, industrial machine vision, building automation
- The products in that class, read against the criteria your FAE signs off: datasheets and manuals for stated values, certification filings for the incumbent part, teardowns where they exist
- Timing evidence attached where it is public: a product-change notice on the incumbent part, a job posting at the maker naming the category
- The screened records aggregated by region, DACH first: where the products your line could go into are, and where the incumbent is displaceable
- An application-by-region view built from products, not from market-size reports; estimates labelled as estimates
- Supports the decision the vendor is actually making: which applications and regions to enter, and where to send the field team or the rep
- Records into the CRM the European team or rep already uses, kept current as documentation, filings and postings change
- The European team's feedback stored against each record and used to improve the next run
A DACH servo-drive maker's current drive carries a competitor's 1200 V gate driver. The drive's documentation states the isolation and under-voltage-lockout values; your part meets them, with the quote. The incumbent is on a product-change notice with a last-time-buy fourteen months out, and the maker is advertising for a power-electronics lead naming silicon carbide. Route: supported match, with timing evidence. That record, not the company name, is what the field team receives.
DACH industrial buyers move slowly on new suppliers. The map sequences by evidence of a replaceable part and a dated window, never by company size. A catalogue a European engineer can find matters more than a first meeting.
A vendor is preparing for electronica.
The stand is booked. Last time: three hundred badge scans and three conversations that led anywhere. The team wants meetings with a reason, and follow-up that is not a mailing list.
The exhibitor list is public and machine-readable. Intersected with an application class, it is an account universe; screening the products those exhibitors make turns it into a meeting list.
- Exhibiting companies in your application class, from the official list, plus the visitor-relevant product makers in the segment
- The products those makers ship or have announced, as the unit of work
- A check that a visiting engineer can find your part after the show: distributor listings, design-tool libraries, language
- Each product read against your criteria: a supported match, a supported exclusion with the reason, or a flagged case for your FAE
- Timing evidence where it exists: the incumbent part on an end-of-life notice, a fresh certification filing, a job posting naming the category
- Meetings requested with the record as the reason: which product, which part it carries, what your part would replace and why now
- A one-page brief per expected visitor: the record, the open questions, what to lead with
- Conversations logged against the product records, not against badge scans
- Follow-up in the order the evidence says, plus what was said at the stand
- The records kept current afterwards, with the sales team's feedback stored against each
Of 140 exhibiting product makers in one application class, 22 products come back as supported matches; nine of those carry an incumbent part with a last-time-buy inside twelve months; five makers are advertising roles that name the category. The stand team walks in with 22 one-page records and eleven meetings that have a reason, and walks out with conversations logged against them.
Figures are illustrative. The exhibitor universe is reproducible for any show; the screen is the same system described on the FPGA screening page.
The same records, different questions.
Each of these is a screen first; the regional map and the subscription follow where the question needs them.
| Situation | Which step does the work | What you receive |
|---|---|---|
| A competitor has issued an end-of-life notice | Screen, with timing evidence | The products carrying the part, ranked by last-time-buy, with the replacement your line supports |
| A new product family is launching | Screen, then regional map | The products carrying the predecessor or the competitor's equivalent, and where the first design-ins are reachable |
| Distributor enquiries nobody can rank | Screen on the enquiring products | The same records, with the checks and the reason per product; fewer lists, more reasons to act |
| A region the vendor has not entered | Screen, then regional map | Named products per region in the application class, built bottom-up, estimates labelled |
Bring the situation.
- One product line and one application class is enough to start either situation
- We tell you what the public evidence can establish for that class before anything is screened
- Your FAE signs off the criteria; the flagged cases come back to a person
The service · Step 1: the screen · Step 2: the regional map · Step 3: the subscription · FPGA product-fit screening · How signals are detected
Start with one product line